2008 Annual Marketing & Moneymaking SuperConference
and Members' Convention
From Dan S. Kennedy, Creator of The Phenomenon™ (Achieving MORE in 12-MONTHS Than The Previous 12-Years)
~ Stella Zaimi
~ Tim Winders
~ Kenney Jepson
~ Caralene McClain
~ Darlene Nicholson
~ Takahito Sumi
Dear Entrepreneur,
I've been putting on seminars, boot camps, conferences for over 30 years. Charging fees as high as $12,500.00 per person way back in the 70's! I've been at this since dinosaurs roamed the earth. And I gotta tell you, NEVER have I (or anyone else I've ever worked with) put together a R-E-A-L-L-Y B-I-G E-V-E-N-T to compare to this!
At this moment, Bill Glazer, his extraordinary team and I have just about put every nut and bolt and doohickey and detail in place, so I'm writing this with what I am calling... EXUBERANT-EXCITEMENT! And we do want to give you a limited time opportunity to save money (by saving us money, in reducing the number of mailings, and the elaborateness of the mailings), so as we are putting the finishing touches on what will be the ‘best' MARKETING & MONEY-MAKING SuperConference ever, we are providing you an opportunity...if you respond quickly - you just might win "A GIANT FULL-COLOR, FRAMED KISS COLLECTION PLAQUE (see below for details)
So............if you could use or would like to "pull the trigger" on a Large or Dramatic or Fast improvement of one kind or another in your business, business life or bank account, then THE PLACE you must be certain to be is THE SuperConference, and it only happens once a year.
In Fact, every GKIC Member I have ever polled and asked them that if they could point the finger at the ONE thing where the pieces of the puzzle seemed to come together that allowed them their first BIGGEST BREAKTHROUGH and Greatest Opportunities Discovered, their Confidence Energized, their Massive Action Triggered....it can be traced to something they heard or saw or someone they met at The annual... MARKETING & MONEY-MAKING SuperConference.
Enclosed you'll find comments and videos about this from repeat SuperConfernce attendees who wouldn't miss one under any circumstances, with their full names and businesses.
Before I get into all the details, I need to give you...
"3" SUPER-SIZED WARNINGS
BIG WARNING #1: Total seating at the SuperConference is limited (we're still arm-wrestling with the hotel over the exact number.) ....with nearly 20,000 GKIC Members and over 150,000 subscribers of my online Marketing Success emails eligible to attend, and over 50% of 2007 attendees already pre-registered before they left last year, the need to register IMMEDIATLEY should need no further comment.
BIG WARNING #2: Starting in 05, we stopped making audio or video recordings of the SuperConferences available. Recordings of this SuperConference will NOT be available for purchase after the event. The ONLY way to get all this information is to attend in person. See above Warning #1.
BIG WARNING #3: We expect to hit the "Sold Out" Wall sooner not later. If you snooze while others register online or fly to their fax machines, you might be locked out completely. We are NOT extending discounts or incentives in subsequent months or mailings.
Our SuperConferences are as different and distant from some ordinary "seminar" as Kryptonite is from oatmeal.
One big difference has to do with the People In Attendance. They come from all over the galaxy to ‘Planet Dan'. They are Alien in their home cities, in their industries and professions, among mere mortals, because of both their Attitudes and their Aptitudes. Nowhere else in the Universe can you meet, exchange information and ideas, create connections and alliances and friendships with such powerful entrepreneurs. Those who travel through space to the Super-Conference are dedicated to direct-marketing strategies, are infused with wealth-attracting understanding, are expert in turning ordinary businesses into extraordinary ones, and are incredibly generous with each other in revealing their own "What Works" secrets.
This is also THE Place to meet the Superstars of Planet Dan that you read about in my books...in the newsletters....in Renegade Millionaire Magazine. Including celebrated Marketing Gurus from virtually every niche, every profession, and every industry. Including lawyers, doctors, accountants, restaurant owners, insurance agents, mortgage brokers, rocket ship manufacturers, superhero costume tailors, you-name-its who have discovered how to increase their own incomes at will.....who have leapt multiple tax brackets in a single bound...who have streaked to millionaire status faster than a speeding bullet.
This is THE Meeting Place of MARKETING And MONEY-MAKING SuperHeroes.
If I offered no reason beyond this that I stated above, you SHOULD rush to the Response Form and register to attend.
But, of course, there's more. Much more to be told about the biggest, most astonishing, most value-packed SuperConference ever presented....
So, here goes....pulling back the curtain on THE biggest, baddest, boldest SuperConference in my entire career!
Let's start with a list of the Super Speakers gathering here, to reveal their very best and most valuable to you....
GENE SIMMONS, The 'god of Rock 'n Roll' |
 |
THE Larger-Than-Life Legend – LIVE! On Our Stage! Featured in the 08 'Celebrity APPRENTICE' With Donald Trump. An Entertainment Icon's INSIDER'S Secrets Revealed….enter the world of mansions, private jets, fame and fortune with a rarity in the entertainment world: a super-successful ENTREPRENEUR... here's your Backstage Pass to Gene Simmons' amazing life and business enterprises |
|
He's a real live super-hero complete with costume…an entertainment icon who has created larger-than-life status spanning four decades. But it's not his iconic position as one of the most legendary rock stars of all time that brings GENE SIMMONS to the SuperConference stage. It is his amazing ENTREPRENEURIAL exploits and his clear, courageous and, in part, controversial views on what it really takes to make yourself a "super" success.
Under his leadership, KISS has broken virtually every record in the rock band/music business – from album sales to merchandising to touring to comebacks! What Buffet is to investment, Trump to real estate (and self-promotion), the late Walt Disney and the current organization to creativity, Oprah is to daytime TV (and billion dollar personal branding)…Gene Simmons' KISS is to rock 'n roll. There is no equal.
What Might You Learn From Gene...
How To Make Yourself A 'Rock Star' In Your Niche Or Market!
- How To Build And Fully Capitalize On A Powerful Personal Brand
- How To Develop Trustworthy Instincts About Opportunities – And Act Courageously
- How To Think Much, Much Bigger – about money, success, yourself
- How To Design And Live A More Exciting Life – work hard, play hard, live large!
- How To REALLY Attract People, Power, Co-Operation, Opportunity
- How To Manage A Whirlwind Of Priorities
- How To Keep A Stunning Playboy Model & Movie Star With You For 20+ Years Without Marrying Her…all right, re-phrase it: How To Make & Maintain Relationships And Associations
- How To Make The World Revolve Around You!
~ Carol Bausor
~ Greg Woodley
~ Karl Blanks & Ben Chessmans
~ Rob Hawthorne
It is significant that Gene has retained rights and personally controls the licensing and joint ventures concerning his personal brand as well as the KISS brand – and there are more than 2000 different licensed KISS products, from cosmetics to caskets, and dozens of business ventures. Few entertainers have had the wisdom to keep control of these kinds of assets nor the creativity, ambition and business intelligence to so successfully leverage them. This is a part of the business Gene has brilliantly managed since the beginning. Of course, every band has sold T-shirts at their concerts. But, KISS was the first rock band to have its own full-color mail-order catalog for apparel and other KISS merchandise inserted in every record album. This was done at Gene's direction, and after a brief period where the band's manager was sharing revenue, Gene re-engineered the deal, took total control, and has since built a giant merchandising business.
Unlike most entertainers, Gene has been focused on multiple streams of income and leverage income not directly tied to manual labor, and he has been able to make a huge fortune without letting it all zoom through his fingers – as so many entertainment celebrities' millions seem to do. His current business interests include book, comic book, magazine and online publishing – including two magazines, his own record label (Simmons Records), KISS licensing and joint ventures, and an advertising and marketing company – which is directing worldwide marketing for the INDY Racing League. He is also the star and executive producer of 'Family Jewels' on A&E, beginning its 3rd season, and creator of two other reality shows: Gene Simmons Rock School and Mr. Romance (Oxygen Network) as well as a cartoon hit, 'My Dad The Rock Star.' You can get prior years of 'Family Jewels' show and a dizzying array of merchandise at www.GeneSimmons.com. And in 2008, Gene will also be starring in Donald Trump's 'Celebrity APPRENTICE' on NBC.
AT THE SUPERCONFERENCE --- the usually shy and soft-spoken Simmons will step to our stage and - overly sensitive, easily offended souls may need to skip this session. Have some smelling salts handy. We don't really know WHAT to expect from Gene on stage! Something SHOCKING? Probably. Offend? Maybe. Be blunt. Definitely. Challenge your current thinking? The point.
Contrary to his rock star persona, incidentally, Gene has never used drugs or alcohol (judging them detrimental to his success), has been in a committed relationship with Shannon Tweed for more than 20 years, has a good family and family life (seen on his A&E reality show, 'Family Jewels'), and has successfully balanced his extraordinary career and unquenchable entrepreneurial ambitions with family, health and happiness.
This is a ONCE IN A LIFETIME OPPORTUNITY to see and hear Gene Simmons – live and in person – candidly discussing his business, success and wealth philosophies as he has never done anywhere before! You'll be telling everybody: "I was there with Gene Simmons from KISS, and let me tell you what he said!..."
We anticipate this announcement to cause a "stampede" of early registration, possibly SELLING OUT the 08 SuperConference even before we release a full registration package and invite our entire e-mail list to register (not just Gold Members and higher level Members). We have no way of expanding capacity at the convention-hotel hosting the SuperConference, so it is imperative you register immediately.
WIN THIS GIANT FULL-COLOR, FRAMED
Autographed By KISS Band Members
And Autographed For You At The SuperConference
By GENE SIMMONS
 |
DETAILS REVEALED |
This is a unique, authenticated collectible valued at over $3,000.00 BEFORE it's signed for you by Gene Simmons.
 |
RENEGADE MILLIONAIRELIFETIME ACHIEVEMENT AWARDI have chosen GENE SIMMONS to be the first recipient of my Renegade Millionaire Lifetime Achievement Award, which will be presented at the 2008 SuperConference. Why, of all possible recipients, Gene Simmons? No one better exemplifies ALL the Renegade Millionaire characteristics. He made himself a talent, a star, a wealthy entrepreneur and a powerful, personal brand. I admire his work ethic but also his genius at leverage. He has defied virtually every industry norm, and some cultural ones. He has a clear and enunciated personal philosophy. He is incredibly demanding of others and fiercely protective of his independence. Ultimately, he is authentic. |
Gene Simmons Says...
"LIFE has always been about the pursuit of MORE. The word 'more' should be one of the most admired words in the English language.
"THE IDEA that anybody in their twenties or thirties would even think about taking a vacation before they've amassed fame and fortune is – for losers. But not everybody can climb Mount Olympus. Somebody has to wrap fish.
"ORIGINALITY is highly overrated. I don't have an original bone in my body. All I do is take stuff that everybody knows and put it together…..what often works is simply what works, and originality has nothing to do with it. Many original ideas simply aren't pragmatic. Pragmatic means: leads to money. You can be original and poor. I'd rather be unoriginal and rich.
"IF, AT THE CORE OF EVERY THOUGHT YOU HAVE, when you wake up in the morning and go to sleep at night, is – HOW CAN I MAKE MORE MONEY? – you will be shocked at how much more money you will make!"
'The Apprentice' Comes to the |
 |
Trump Super-Strategies For Every Entrepreneur!
INSIDER'S Secrets Revealed! 'The Boardroom' On Our Stage!
There has never been a "super" hit show about business, marketing, sales and entrepreneurship like The Apprentice, entering its 7th season. Donald Trump and Mark Burnett pulled off something that's never been done in TV before, worth hundreds of millions of dollars. And, of course, nobody's more famous for his billion dollar business strategies than Donald Trump. Behind the scenes for 29 years, GEORGE ROSS has served as chief legal and business advisor to The Donald, and lead negotiator on all the major Trump deals. You've seen George Ross sitting next to Trump in the boardroom, passing judgment on Apprentice contenders – now you can hear from George Ross personally, as he reveals the real secrets behind the "Trump moneymaking magic", the legendary deals and the Trump promotional juggernaut…..and as he presents his own "super-power Negotiation Strategies and Tactics" that apply to EVERY kind of business and business deal (not just 'real estate').
A lot of people don't know, but George Ross is himself an accomplished entrepreneur who co-founded a radio station business in 1966, buying its first station for $450,000.00 with leveraged financing. Over 20 years, George and his partner bought a number of radio stations, increased their worth, re-sold them and bought more. In 1986, George and his partner bought out all the other investors – paying them a whopping 25-times their original investment. A year later, they sold the business for millions.
For 50 years, George Ross has provided legal, financial, management, negotiation and even marketing advice to New York's leading real estate developers and other entrepreneurs. For 25 of those years, he has been one of Trump's closest confidantes and most trusted advisors. In one ten year continung PhenomenonTM, Ross personally negotiated and bought an astounding 702 different properties for his clients!
In 2005, George wrote the first book providing an in-depth, insider's look at "Trump Strategies" for turning real estate investments and properties into extraordinarily valuable and profitable ventures – including how the Trump Organization creates an 'aura of exclusivity' and otherwise adds value to every property. George Ross' insider's view of Trump deal-making and wealth creation focused not just on the mechanics of the deals, but on Trump's personal qualities, and the philosophy governing everything from advertising to managing. You may also have heard George interviewed on a Glazer-Kennedy GOLD MEMBERS' audio CD in February 2006. AT THE 2008 SUPERCONFERENCE, GEORGE ROSS WILL PRESENT ADVANCED NEGOTIATING, MARKETING AND WEALTH-CREATION STRATEGIES including:
- Why Trump properties earn far more, per square foot, than ALL competitors
- How to Sell YOURSELF Like Trump – the personal qualities that attract others and motivate them to do business with you and say 'yes' to you
- The Power of Symbols in negotiation and persuasion (The Henry Pearce story)
- Six Sources Of Negotiation Super-Power
- Five Characteristics Of The Superhuman Negotiator – where is your strength? Where is your vulnerability?
- Why to create and how to use 'Exclusivity'
- How to manufacture 'Value' from thin air
- How to break deadlocks, use deadlines to advantage, and accelerate speed of accomplishment
- How to convince people of the value of your ideas
Whether you are an independent real estate investor or an entrepreneur, marketer or sales professional in any field, you can't afford missing George Ross' frank, blunt, to-the-point, real world advice. Whether you want to buy a pizza shop or a skyscraper….save money on your next new car….or sell at prices unrestricted by competition, George Ross has solid advice for you! Imagine having a negotiator and entrepreneur of George Ross' experience at your side, guiding you to hidden profits and bigger opportunities. Well, for these two full hours you get the next best thing! GEORGE ROSS, 'LIVE' AND IN PERSON, bringing the insider secrets of 'The Apprentice' and the Trump Organization's Way to you!
BUT THAT'S NOT ALL! – George Ross will join the Panel Of Judges for the annual Glazer-Kennedy MARKETER OF THE YEAR competition, with the verdict delivered 'Apprentice Boardroom Style' right on our stage! This is an exciting, memorable event not to be missed. Before this event, the competing candidates will have been narrowed down to four Finalists. YOU WILL SEE THEIR GREATEST MARKETING AND MOST OUTRAGEOUS ADVERTISING from the past year, hear its results, and have opportunity to "SWD*" their remarkable successes…….then you'll see which one fights it out on the "hot seat" in the Boardroom….who can handle the pressure, who can defend their ideas, who can take home the coveted Marketer Of The Year Award. (*SWD: Swipe And Deploy. Of course, we mean that in a good way.)
And Wait, There's STILL More!...Kristi Frank – who competed against Bill Rancic on 'The Apprentice' and has been seen by tens of thousands as co-host of THE Phenomenon™ DVD-Adventure will be hosting the Session with George Ross and will be available during the SuperConference at designated times for photos, autographs and conversation.
George Ross Says...
"Enthusiasm is a crucial element because your success depends largely on capturing the imagination and securing the cooperation of key player... so be like Trump – sell hard.
"There is a secret – that most people will put the least amount of effort in a transaction that they can in order to proceed. Knowing that others want to put in very little effort, successful people like Trump take the role of filling the gap and doing all of the effort that is required in the transaction...for example, if Trump is creating a plan to attract investors, knowing what he does about human nature, he's not going to expect you to spend a lot of time and effort reading the details. He'll do all the math for you in the plan and at the bottom he'll write, in big type, "Return on your money, 20% a year."...when Trump has a person interested in a transaction, he will do everything he can to make his involvement in that transaction easy. For example, 'I'll do this so you don't have to; I'll send this; I'll take care of that phone call.'" (Note from Dan: this applies to every sort of joint venture or strategic alliance, securing promotion from others, etc. in every business. It is key to my strategies and my top clients' strategies for presenting and selling opportunities, franchises and investments and for arranging lucrative JV's.)
"What is negotiation? One of the best answers I've heard…'it is a journey to an imaginary destination without a roadmap where the signposts are intentionally misleading'. Most important: knowing what negotiation is NOT. Knowing the ultimate goal of your negotiation……at the beginning of a negotiation, you should focus on five immediate tasks…."
"Make sure that you have a vision for adding significant value to any property or business you buy….what is the undiscovered value?"
"The art of negotiation is far more complex than just haggling over a selling price. Good negotiation strategies have the aim of getting others to agree with your ideas."
A Special Evening with
NIDO QUBEIN
Last year's SuperConference audience couldn't get enough of Nido – and there was overwhelming demand for his return... for good reason. What an extraordinary life experience Nido brings!
 Dynamic speaker and SuperConference favorite Nido Qubien. |
 An entrepreneur transforming an entire university with Phenomenon™-like speed! – truly a Super-human feat! |
 Here's Nido on The Most Important Stage In The World (!) – trying to see what those people ARE doing in Row 36. |
He came to the United States as a teenager with little knowledge of English, no contacts, and only $50 in his pocket. Through ambition, initiative, entrepreneurial zeal and salesmanship, Nido became one of America's most sought after speakers, business consultants, and advisors to CEO's... the author of more than 24 books and audio programs... and now serves on numerous corporate boards including BB&T, a Fortune 500 financial company with over $120-Billion in assets and La-Z-Boy, the famous furniture manufacturer.
He is Chairman of the Board of The Great Harvest Bread Company, with 218 stores in 41 states – and he has been a leader in its innovative growth strategies and commitment to product and service excellence. His client list includes leading companies in every imaginable category of business; YOU cannot be in an industry where Nido has not had impact. He has even been recognized by MONEY MAGAZINE for the extraordinary accomplishment of having over 75% of his business come from repeat clients.
Today, he is President of High Point University, which enrolls 3,000 undergraduate and graduate students from 50 different countries. Since taking the helm at the university in 2005, Nido has led a dramatic expansion in fundraising, building projects and enrollment growth and a transformation in its culture. Lessons drawn from this unique experience of "making an academic institution entrepreneurial" can reveal hidden profit opportunities in YOUR business!
His honors include the Ellis Island Medal of Honor, the Horatio Alger Award, and Sales And Marketing International's Ambassador of Free Enterprise. He is past President of the National Speakers Association. He has built a life of success and significance, but above all else, Nido is a consummate master of sales, persuasion and influence.
AT THE SUPERCONFERENCE, NIDO WILL SHARE...
- "If I wanted to buy what YOU sell, would I buy it from YOU?"
- Why and how to make it difficult for others to imitate you
- How to impress upon your clientele the extraordinary value you deliver
- The Law Of Identification – how to employ to connect with anyone
- How to go "from success to significance" – in your industry, in business, in life
- How to inspire yourself and others with a bigger vision for your business
"Nido is a dynamic speaker with a rich background of personal and business success. He has the ability to speak to a diverse audience and provide specific direction and take-home value for all audience members. His high-energy presentation was designed to meet our specific needs, delivered with warmth and charm."
-Harley-Davidson
Former client list: |
|||
|
|
|
|
NEW DAN KENNEDY PRESENTATION
"BIG ROCKS": SEVEN STEPS TO TAKING ANY BUSINESS FAR BEYOND ITS CURRENT LEVEL.
Shocking predictions about fast developing trends mandating dynamic change in your business – to be ignored at your peril or embraced as PhenomenonTM-triggering opportunities. This is a "BIG IDEAS SESSION", not mired in nitty-gritty of tactics and mechanics...intended to challenge your most solid beliefs about your business and lead you to new, definite, "take away" decisions to act on immediately following the SuperConference.
"Looking back over the years (since 1996) that I have known you and worked with your materials, there has been a dramatic improvement in my family's financial situation, which revolves around my CPA firm. Here's some of the benefits we have enjoyed. In a nutshell, a CPA firm that was struggling for survival is now profitable and prosperous. It's nice to be selective about the people that we serve. I have had the financial freedom to fire several "problem" clients. I have the confidence of knowing I can "open up our faucet" at will. My wife and I were able to buy two new cars for cash. We have upgraded our home, including replacing our roof remodeling our kitchen (including granite countertops and Pergo-type floors), living room (including new furnishings), front room, child's room, and two bathrooms without refinancing our house.
This work is now all paid for. I have been making regular deposits to my retirement accounts (formerly a simplified employee pension plan, now a 401(k) plan.) My wife and I have enjoyed vacations to Europe, Hawaii, Cancun, Ireland, a Mexican cruise, the Canadian and U.S. northeast, Washington, D.C. and have now scheduled a vacation to Scotland, all debt-free.
For anyone who reads this letter and has a business or is a salesperson, you will find you have made an excellent, profitable decision when you make a habit of studying and implementing Dan Kennedy's materials. He has my strongest endorsement. When you buy Dan's materials and become an Insider's Circle member, it is not an expense, but an investment in yourself."
Michael C. Gray, CPA; San Jose, CA
NEW BILL GLAZER PRESENTATION
NEW 'OUTRAGEOUS ADVERTISING' BREAKTHROUGHS
How to use powerful advertising to attract more ideal customers, create massive 'buzz' in any market, and have a lot more fun with your business. SUPER-SIZED SPILL of amazing new Examples from actual businesses breaking through barriers and setting new sales records at blazing speed. Bill will also lead the Show 'N Tells of the competitors for Glazer-Kennedy Marketer of the Year…ultimately battled to the finish in an Apprentice-style boardroom death match with GEORGE ROSS among the judges!
"I used to clean carpet and earn about $50.00 net per hour. Now I work from wherever I want in the world from the convenience of my laptop computer, and earn $400.00+ per hour upgrading Doctors print advertising without shedding a bead of sweat! This allows me to snow ski 9 months a year at my favorite ski resorts in North America. Thank you for your inspiration, advice, and guidance to make my dreams of a geographically non-specific, information marketing business a reality!!!
Larry Conn; Bishop, CA – Instant Yellow Page Profits
"I told Bill earlier on a consultation that I've become a debt free person, have money in investments, the home, pool, hot tub and vehicles I've always wanted, mainly because of him and Dan. I travel more, can afford a better life for my family, work less, help my parents financially, and create many more rewarding opportunities, again thanks to Bill and Dan. The Gold + membership has been one of the best things I've ever done and look forward to Platinum stuff as I develope my information businesses. I have many more years to spend making other people wealthy just as Bill and Dan have done. It must feel very rewarding at the end of the day for both of these guys to be able to sit down and smile at all the succsses they've created, all the families they've kept together, spirits they've taken from the brink of devestation. As you know the laws of reciprication force me to want to give something back to Bill and Dan for their generousity. I couldn't think of what would be good. After all they probably buy everything they want. I have no joint venture at this time, nothing of real value. Instead, I will commit to be the best Glazer - Kennedy student I can be. Supporting them by doing well, creating more members for all of us, creating wealthier people across the nation, and not disappointing the 2 people who I hold in highest regard in this industry."
Shawn Barrett; Omemee, Ontario, Canada
Other SuperConference features
 Look, up in the sky – is it a bird? A plane? The world's largest bowling trophy? No, it's the Glazer-Kennedy Marketer of the Year Award being fought over. Bill's not laughing. The guy on the left is standing on his foot. |
 Look kind of to the left, 3/4's of the way back. There's the one guy who hasn't got a Million Dollar 'Ah-Ha!' to report. They say there's one in every crowd. Now you know what he looks like. |
 Pity the poor fool even ten stories above this hallway trying to sleep. The deafening roar of our Members can rattle a building. In fact, we are prohibited from holding our SuperConference anywhere near the San Andreas Fault. |
 Lee Milteer leading one of the "choose your expert" roundtable discussions. This session is one of the most popular features of our SuperConference. As you can see, you get a shot at the experts you want to pose your questions to, face to face, up close and personal. When the bell rings, musical chairs begin. |
LEAGUE OF EXTRAORDINARY ENTREPRENEURS & EXPERTS – more than 19 additional speakers. This year, there are MORE BREAK-OUT SESSIONS than we've ever offered before, and that means MORE CHOICES FOR YOU than at any previous SuperConference. Complete details of all speakers and sessions are not yet complete, but some appear at the bottom of this page. There are THREE "TRAKS"….pick a Trak or mix 'n match as you see fit.
SUPER-NETWORKING – facilitated networking with the super-marketers, entrepreneurs and sales pros who gather here. We'll help you "connect" with people in your business, for joint ventures and more. (GOLD+ MEMBERS: a special 'networking desert reception' will be held the evening before the SuperConference, and GOLD+ Members can post their "wants" and "offerings" in the 08 SuperConference Connections section of the Gold+ Register online.) There's even a GOLD+ MEMBERS' LOUNGE!
'PLANET DAN' INTERGALACTIC SHOWCASE – here they are, gathered all in one place: the important vendors, suppliers, experts, freelancers…the folks that make implementation happen for Glazer-Kennedy companies and so many of our top Insider's Circle Members. The 2008 expanded exhibit hall may be inhabited by exactly the person or company you need to solve a nagging problem or liberate the full potential of your business. Geez, it's like finding The Green Lantern, The Flash, Wonder Woman, Aquaman, Spiderman, The Fantastic Four all in one place!
EXPERTS', SPEAKERS' & GLAZER-KENNEDY SUPER-HEROES' ROUNDTABLES – An extremely popular feature….letting you circulate and choose to sit at different discussion leaders' tables, ask your questions, test your ideas and get up close and personal with people achieving super-results with our strategies, top experts in their fields, even speakers of the SuperConference! (Hey, you can sleep at home!)
3 Success - Traks To Choose From
SUCCESS – TRAK #1: INTERNET MARKETING & E-COMMERCESponsored by the INFORMATION MARKETING ASSOCIATION Break-Out Sessions featuring… DEREK GEHL, Internet Marketing Center: hot, new, up-dated and cutting edge strategies, tactics, tools and examples to build better sites, attract more traffic, get e-mail delivered, opened and read in a cluttered environment. No one is more on top of breakthrough internet opportunities than Derek…. to grow your present business or launch a new million dollar enterprise. Over one million e-commerce entrepreneurs rely on his organization's expertise and tools….investing millions of dollars a year with them – making IMC the largest provider of e-commerce tools and software, coaching, consulting and advice. In all the world of super-heroes, there's only one Superman®. In all the world of internet marketing, there's only one Derek Gehl. Don't miss this opportunity to really make the internet work for your businesses! DAN JANAL – How To Get Articles Published Online, FREE. Faster than a speeding bullet…. Dan can show you how to go from zero to hero, from unknown to famous, by being widely published throughout cyberspace at near-zero cost. Super-powerful strategies ANYONE can use to promote themselves, their businesses, products, services, causes…. attract a tidal wave of traffic to web sites… create an online PhenomenonTM! BILL GLAZER – How To Launch A New Information Marketing Business, Fast! Everybody interested in info-marketing, especially those new to it or considering entering it, MUST be in this session…. an Incredible Hulk®-sized presenting of NEW and true INSIDER'S information about going from idea to millions with the speed of The Flash® in info-marketing. You should know, for his original niched info-biz (BGS Marketing), for his coaching members and clients and for Glazer-Kennedy Members, Bill and his team have LED in invention and implementation of many of the most profitable info-marketing strategies quickly adopted by countless info-marketers. Go INSIDE & BEHIND THE SCENES for full understanding of his best current strategies and newest 'tests.' |
SUCCESS– TRAK #2: ADVERTISING, MARKETING & PROMOTIONSponsored by the national network of Glazer-Kennedy Insider's Circle™ Independent Business Advisors with local Chapters in 88 areas Break-Out Sessions featuring…. JEFF HOCKINGS – The 8 Big Reasons Every Entrepreneur Needs To Have A 30-Minute Video Commercial. Jeff Will show you how he has developed a SUPER-cost effective way to produce a Hollywood-quality presentation that every type of business and business owner has used to promote themselves, including: Chiropractors, Mortgage Brokers, Real Estate Agents, Dentist …even On-line Marketers. PAUL HARTUNIAN – Getting FREE Advertising/Publicity. Back by popular demand, 'the man who REALLY sold the Brooklyn Bridge' combines basics of getting favorable local or national media attention for ANY person, product or business with NEW EXAMPLES AND MIND-BLOWING SUCCESS STORIES of "ordinary people" becoming extraordinarily famous-with-purpose… without paying tens of thousands of dollars to publicists! What this guy can do with "penny pincher faxes", legally, is amazing! Important: Paul will demonstrate how to find/create a "Super-Magnetic HOOK" for publicity for even the most mundane or ordinary business. ADAM WITTY – How To Get Your Own Book Done, Fast; Published Professionally; Promoted Effectively… to give you Credibility-Power AND Celebrity-Power. Adam "DE-MYSTIFIES" this entire process that we get so many questions about from so many Members. Adam's company has published countless books and books on CD, many for first-time authors… secured bookstore, amazon and other distribution… and built step-by-step blueprints. Discover how easy it can be to possess the power of Authorship! |
SUCCESS– TRAK #3: ADVANCED BUSINESS STRATEGIESSponsored by the newest Dan Kennedy book in the No B.S. Series, NO B.S. RUTHLESS MANAGEMENT OF PEOPLE AND PROFITS Break-Out Sessions featuring... BARRY SHAMIS: How To Recruit & Hire WINNERS – solving your 'people problems' HARVEY ZEMMEL: How To MAXIMIZE YOUR EXIT: Sell Your Business In 2 To 5 Years For 3-Times To 10-Times What It's Worth (What you need to know NOW) SYDNEY BIDDLE BARROWS: The Science Of Sales Design®, The Art Of Sales Choreography®….making marketing pay-off by plugging the holes in the sales bucket LEE PHILLIPS: How To Build A Financial Fortress – everything you need to know about Asset Protection but didn't know who to ask! |
About Advanced Trak Sessions
Advanced Business Strategies
How To Sell Your Business In 2 To 5 Years Or Whenever You Choose For 3-Times To 10-Times More Than You Or Your C.P.A., Bankers, Peers, Colleagues Think You Can
HARVEY ZEMMEL says textbook formulas and industry norms do NOT need to control your ultimate pay-out from building your business, if you plan in advance and act strategically. He built a business from scratch that had a normal valuation of $15-million and might ordinarily sell for half to double that – but his was appraised by Deloitte Touche at $36-million. He sold another business traditionally valued at $800,000.00 for $2-million. He became a serial builder and seller of businesses, and now coaches and consults with business owners in the U.S. and abroad, in four critical areas:
- How to (at least) double the value of your business
- How to transfer the business' dependence from you to 'systems'
- How to identify "unusual" candidates who might have their own reasons for "over-paying" for your business…. and strategically mold your business to be attractive to them
- How to maximize your exit as you prefer – in cash or other payment formats, in continued involvement on your terms or complete liberation
Harvey's diverse experience and proprietary approach to managing a business with objective of sale are critically important, due to these shocking facts:
- 75% of businesses advertised for sale NEVER sell at all
- Of the 25% that do sell, only 1% sell for maximum, hoped for price
- Over 50% are sold to the wrong buyers, sacrificing substantial gains
In short, the overwhelming majority of business owners who SUCCEED at creating and building businesses FAIL miserably at maximizing their exit. Harvey's presentation will open your eyes to a range of opportunities you've not considered, provide important advance on advance and strategic planning, and give you a true insider's look into the fascinating world of "deal-making" for buying, selling, and merging small to medium sized companies. The right time to think about your exit is years in advance, so this is a valuable session for every business owner.
HARVEY ZEMMEL is C.E.O. of MAXIMIZE YOUR EXIT, INC., with offices in the U.S. and England. He does not broker businesses, nor is he a C.P.A. or attorney; he has no agenda in his advice to business owners. His coaching and private clientele spans dozens of industries and professions. He was interviewed on the Glazer-Kennedy GOLD CD in November 2007.
How To Recruit, Select, and Hire the Best Employees
BARRY SHAMIS: Building teams and growing companies with top performing people is the greatest challenge facing entreprenuers today. Without a doubt there is not another single person on the planet that knows more about recruiting and hiring than Barry Shamis. And on top of that, he's a terrific teacher and speaker. His unique and practical approach will cause you to stop and think about creating a winning team. Each of his ideas in clearly introduced and supported with empirical data. Plus, he'll show you how to immediately put his ideas into practice.
Barry Shamis is the CEO of the international management consulting firm Selecting Winners. He has worked with hundreds of companies and coached thousands of entrepreneurs on the subjects of attracting, selecting and keeping top performers. Barry has been featured on ABC News 20/20 and in the Wall Street Journal.
Repairing The Bridge From Advertising, Marketing And Promotion To Sales, Customer Satisfaction And Referrals
BIDDLE BARROWS may be the most unusual sales strategist you'll ever hear from, given that her first business experience was creating and operating the most elite, highest-priced, only satisfaction guaranteed 'escort service' of its time in New York City, with advertising in publications like 'Financial Times' --- which led to her New York Times bestselling book about her rise, fall and lessons learned, 'The Mayflower Madam', ranked by Fortune Magazine as a 'best business book of the year.'
Sydney's intuitive grasp of necessary, seamless connection of advertised and conveyed promises to fulfillment beginning with the actual sales process so impressed Dan Kennedy he urged her to develop coaching and consulting services focused on 'SalesDesign®'. The object is to build the perfect bridge from highly effective, Glazer-Kennedy style marketing to a customer's/client's/patient's experience, providing higher sales conversions, supporting premium prices, and creating greater satisfaction.
Her unusual background includes years of behind the scenes work with the leading fashion designers of the world at New York's fashion shows, leading an extensive research project with cosmetic surgery patients concerning their expectations, desires, disappointments, and satisfaction with practices, and now private, in-depth, on-site mystery shopping, analysis and consulting for a growing variety of businesses…..from luxury spas to professional practices to stores and restaurants to trade show booths.
Her on-site inspections and observation consistently reveal "bridges in dis-repair", causing business owners' dollars invested in successful marketing to be wasted. "Repairing the bridge" can automatically boost profits, retention, ascension and positive word-of-mouth. In this SuperConference presentation you'll identify great opportunities in your business through numerous examples from her current work as well as a true insider's peek into a world you've never been privy to! Included:
- How did a nice girl like you?....how the world's oldest profession reveals the world's oldest sin in selling (that your business almost certainly commits)
- How to identify and remove physical and psychological barriers stopping your customers but invisible to you... reverse engineering without an M.I.T. degree
- How even "little" changes in Sales Language can instantly multiply sales – and alter the way prospects and customers, clients or patients FEEL about your business
- How to use Sales Choreography® to control the customer and the sales process
- Why they come to buy but don't: how to stop sales sabotage
SYDNEY BARROWS is co-author with Dan Kennedy of the XXX-RATED SELLING STRATEGIES audio program available from www.Glazer-KennedyWebStore.com and a forthcoming book on the subject, to be published by Entrepreneur Press, and is an occasional contributor to the NO B.S. MARKETING TO THE AFFLUENT LETTER.
Strategies Every Entrepreneur MUST Consider
LEE PHILLIPS aka. "Lawyer-Man" – the author of 'Accumulation And Preservation Of Wealth' and 'Winning The Identity Theft Wars', this lawyer's on OUR side – with strategies every entrepreneur MUST consider for safeguarding his business, income, wealth and reputation in a lawsuits-gone-wild world. Lee will give you a Super-Shield against litigious tenants, employees, customers, neighbors, even the greedy IRS! Lee is a leading authority on Asset Protection, legal Tax Reduction, and Wealth Preservation.
Now that you're Super-Rich (or are going to be!) thanks to Glazer-Kennedy Insider's Circle Membership and attending the SuperConference, you'd better hear what "Lawyer-Man" has to say!
Dan says…
My friend, the late Foster Hibbard, said that the only thing more people are more inhibited about, scared of and controlled by than sex is money. I would further say that the aspect of money that most businesspeople are most inhibited about, scared of and controlled by than any other is 'price'.
"The area where I've had the combination of the most impact and the most immediate impact in the most businesses has actually not been direct-response marketing or copy that sells; it is 'price'. Often 'price' is the path to stored value, hidden or overlooked opportunities, marketplace and competitive advantage, and even personal liberty for businesses' owners. By exploring price strategies, we find our way to other opportunities to unleash enormous profit boosting opportunities in a client's business.
"I constantly tell people: if you are in a 'commodity' or commoditized business – GET OUT. I don't mean actually leaving the category of business you are in and embarking on an entirely new career. I mean creatively reinventing the business to be perceived differently than all other businesses in the category, so customers, clients or patients stand in line waiting, even literally begging you to accept them, rather than viewing you as interchangeable. This is extremely important. It is about a shift in POWER that must precede dramatic improvements in PROFIT. Sometimes changes in price strategies can be used to spearhead these changes. Other times, changes in price that favor the owner follow these other changes.
"Consider the chocolate chip cookie or steak. These are ordinary commodities readily available within 15 minutes of just about everybody anywhere in America. You can buy cookies at the supermarket, convenience stores, drug stores or pay a higher price for them at bakeries or cookie stores in malls or pay even higher prices for them at a Starbucks® or pay even higher prices to have them Federal Expressed to you at your home or office from Mrs. Fields® or other purveyors. You can get a steak burrito at Taco Bell® , a steak-burger at Dennys®, a steak dinner at Applebees® or, for higher price, at Outback®, or for higher price still at Mortons® or Ruth Chris® or you can buy steaks at your supermarket or pay more at the butcher shop or pay more to have them FedEx'd from Omaha Steaks® or pay about 50% more than that to have them FedEx'd from Allen Brothers®. If price controlled buyers' behavior, these broad ranges of prices would not be able to exist. You will be tempted to point out that you are not in the cookie business. Pfui. EVERY business, without exception, is subject to a broad range of price. Sleep can be had at Motel-6 or at the Four Seasons or better. EVERY business.
"Failing to constantly 'noodle' better strategies for price and presentation of price is dereliction of owner responsibility.
An Additional Day and Attend The
Bonus "Day with Dan"
PRICE, PROFIT & POWER
Unleashing The Super-Powers Of Price Elasticity, Price Creativity, Price Presentation To QUICKLY Increase Income And Value Of ANY Business
Every Glazer-Kennedy Insider's Circle™ Member is aware of the concept of 'price elasticity' and a number of strategies for selling at prices higher than your competition.
But this ALL-NEW, "DAY WITH DAN" starts there and goes further than we ever have before, into highly creative, innovative, bold and daring strategies (all supported by ACTUAL business' case histories and GKIC Members' experiences)…..all the way to revolutionary and comprehensive reinvention of businesses by one to, more typically, a myriad of sophisticated changes to products, services, levels, prices, presentation of price and selection and targeting of clientele appropriate for the new price strategies. If you would welcome real breakthroughs in profits and power (ie. doing business on your terms, in a more satisfying way)….. PhenomenonTM-like speed, virtually instant and dramatic breakthroughs….superhuman invulnerability to cheap-price competition, customers' price-shopping, even recession….then you MUST join Dan at this new, advanced and in-depth session on 'everything price'!
His discussions will include...
- Price Breakthrough Lessons from Disney, Donald Trump, Lamborghini, Dan's own 'DentistryForDiabetics'®, J. Peterman, and over 25 other legendary companies and entrepreneurs – including little-known, fascinating, and even funny stories and examples
- Separating yourself EMOTIONALLY from 'price' – how to ACCURATELY think about price and ACCURATELY assess your customers' and prospects' true attitudes about price.
- 15 different 'Price PRESENTATION Strategies' that make ACTUAL price irrelevant... and how to use these Strategies in print, online, face to face, from the platform
- Myths, Lies, Fears and True Facts about Price & ADVANCED PSYCHOLOGY about "turning off" customers' habitual thinking about price and value
- How to move "spoiled customers" from free or cheap to properly priced purchases
- How to use 'The New Science of MICRO-Targeting' to remove ALL price ceilings and limits….attracting customers/clients/patients who will cheerfully, gladly, eagerly pay from 500% to 5,000% more than your competitors' prices
- The links between PRICE – POWER – PROFIT that work for or against you
- A 'mini-seminar' on successfully marketing to the explosively growing populations of the MASS-Affluent, Affluent, Affluent Boomers and Ultra-Affluent. WHERE to find them, HOW to attract them.
Spend a full 8:30 A.M. to 3:30 P.M. unique Day-With-Dan exploring hundreds of different ways to employ price strategies to quickly boost income – starting within days of returning home!
SPECIAL OPPORTUNITY FOR GOLD+ MEMBERS: submit your greatest-ever price related business breakthrough to Dan no later than February 1, 2008. If selected to discuss it at this Day, you'll be entered in a drawing for a ½-day private consultation with Dan including lunch, consulting, and dinner at the races.
BONUS DAY FEE OPTIONS:
- If Member NOT attending SuperConference: $795.00
IF ATTENDING SUPERCONFERENCE:
- Non-Member: $995.00
- Silver Member: $795.00
- Gold Member: $395.00
- Gold+ Member: $295.00
- Peak Performers: $95.00
- VIP, Info-Mstmnd, Platinum: FREE
IMPORTANT ANNOUNCEMENTS
For Gold+ Members ONLY!!
- Gene Simmons has agreed to pre-autograph 400 copies of his book just for the FIRST 400 Gold+ Members who register for the SuperConference.
- Gold+ Members will have Photo Opportunities with GEORGE ROSS and GENE SIMMONS.
- OPTIONAL DAY WITH DAN - SPECIAL OPPORTUNITY FOR GOLD+ MEMBERS: submit your greatest-ever price related business breakthrough to Dan no later than February 1, 2008. If selected to discuss it at this Day, you'll be entered in a drawing for a ½-day private consultation with Dan including lunch, consulting, and dinner at the races.
- Gold+ Networking Desert Reception, Night Before The SuperConference.
- NEW!!!! - Gold+ Members' LOUNGE (with extended hours) – open throughout the event*, stocked with beverages, equipped with round tables and chairs to accommodate your meetings and networking with other Gold+ Members. A convenient place to set up meetings.
(*Closed during General Sessions and at few other, selected times.) - SURPRISE VISITORS to the Gold+ Members' Lounge...by Dan, Bill, other speakers and experts.
WHAT TO DO IF YOU ARE A GOLD+ MEMBER:
Register immediately. Depending on number of Gold+ Members registering, some or all of above benefits may be limited.
WHAT TO DO IF YOU ARE NOT A GOLD+ MEMBER:
Click on the registration link below and choose to upgrade on the registration form. You save as much as $1,000.00 on your Registration(depending on your current level of Membership)….you step up to our most advanced and comprehensive advice, including the GOLD+ LETTER and monthly GOLD+ CALLS with Bill and Dan and extraordinary guests. (FREE BONUS: CD of Call you missed with MARK VICTOR HANSEN (Chicken Soup For The Soul...One-Minute Millionaire...on "becoming a person of influence").
Nashville | April 3-5
Bonus Day | April 6 2008
The 2008 MARKETING & MONEY-MAKING SuperConference will take place in Nashville, Tennessee, "Music City," April 3rd – 5th with an unforgettable Full Bonus Day with Dan Kennedy on "Price, Profit, and Power" (Raising Prices and Price Elasticity) on April 6th.
Nashville is a great city in which to hold this event and the SuperConference will take place at a hotel that is recognized around the world for its extraordinary service, luxurious accommodations and first-class entertainment. While you're in Nashville you might want to consider flying in an a day early or staying an additional day to experience the legendary sounds of the Grand Ole Opry®, or play at Nashville's premier golf courses. While music is the lifeblood of Nashville, you will also find a city of culture and history, of haute cuisine, of pro sports, natural beauty, and pure Southern charm. So, we're very excited to be hosting this "One-Of-A-Kind" Event in Nashville.
Read What Attendees of Last Year's SuperConference Have to Say...
"FEARED SPEAKERS WOULD ONLY 'TEASE' AND 'SELL' – BUT THEY DELIVERED!"
My name is Keith Brookshire. I'm writing this before lunch the first day of the 2007 SuperConference. I came to this event knowing I'd get a lot of valuable information but I admit, I feared that the speakers would only give enough information to try to sell us their products. Instead, everyone has provided much more. Only having heard Bill's opening speech and the speech by Nido Qubein, I could leave now and not only be better off financially but also a better person.
"INSURANCE AGENT EXPANDS HER BUSINESS THREE WAYS THANKS TO SUPERCONFERENCE"
I left the SuperConference with tons of ideas – but most important, my RESULTS. Since the event, I have started three new, separate systems for existing clients, affluent prospects for personal insurance, and business prospects. The most important thing Bill said was "START – DON'T WAIT FOR EVERYTHING TO BE PERFECT". So I have. Thank you for a Conference loaded with ideas, encouragement, practical examples, fabulous speakers and networking.. AFTER THE FIRST DAY I GOT MY MONEY'S WORTH and I have signed up for next year. – JAN DRAKE, Bethpage, NY
"STILL AMAZED – AFTER 23 YEARS"
"There's something magic about a Glazer-Kennedy SuperConference. Even though I've been with your organization and, before it, with Dan for over 23 years, I'm still just scratching the surface. Just when I think I know it all, I learn about 'doing business on your own terms.' Just when I get that down, I learn about 'selling to the affluent.' Your valuable material is like the internet – there is no end!" – DR. G.E. NIELSEN, Waterford, Wisconsin
IN 2007, WE WELCOMED ATTENDEES FROM 19 DIFFERENT COUNTRIES INCLUDING JAMAICA
"My name is Andrea Blackwood-Harriet. I came all the way from Jamaica and brought four colleagues with me. We're on day two and I've already gotten total value. There are so many things to take action on…"
"EVEN CPA'S 'GET IT' HERE"
"My name is Bill Judkins, CPA, from Freeport, Maine. I came to the SuperConference with a vague idea……I've been trying to figure it out for the past two years….today, it all came together. I have a step-by-step outline…."
Nashville April 3-5
Bonus Day April 6
The 2008 MARKETING & MONEY-MAKING SuperConference will take place in Nashville, Tennessee, "Music City," April 3rd – 5th with an unforgettable Full Bonus Day with Dan Kennedy on "Price, Profit, and Power" (Raising Prices and Price Elasticity) on April 6th.
"NO NEED TO 'RE-INVENT THE WHEEL' WHEN YOU COME TO THE SUPERCONFERENCE"
"My name is Howard Anderson from New Jersey. 7A on the Turnpike. I am amazed that there are so many tested, proven, ready to use systems that anybody can pick up and use to make more money immediately. Which is what I am going to do.'
"SUPERCONFERENCE POINTS TO A MORE COMPLETE AND SOPHISTICATED APPROACH"
"I'm Kim McClaran. My 'ah-ha' came when Dan Kennedy and Sydney Barrows said that marketing only gets you so far. It was at that moment I 'got' that I need to make my marketing and my selling a seamless process. I'm excited about building my better mousetrap!"
"THINKING BIGGER, MOVING QUICKER"
"My name is Tammy, from Palm Springs. One of the biggest golfing areas in the world. My ah-ha was: speed. We've leapt to a bigger business vision. People in the Asian and Japanese markets, they don't have anywhere to golf. There's no real estate. They are playing on astro turf. They pay thousands and thousands of dollars to come where we are. So we put together a program last night with some JV partners….we've already implemented part of it to market one and two month long vacations, fly them here first class, take them to a different golf course every day…."